Vance Serif began as a proprietary typeface for Clayton Vance Architecture. Inspired by classical Roman architecture and proportions, Vance burgeoned from geometric angles and slants to decorative swashes and serifs to give life and nuance; architecture vivified by the human persona.
Ideal for design and architecture, real estate, hospitality, publishing, institutions, yet also fashion, beauty and retail. Vance imbues any brand with copious nuance and charm as well sophistication. With myriad alternates, ligatures and swashes, Vance takes on many timeless façades.